Agreement provides for display of the brand on all uniforms and creation of content with the organization’s names
Dorflex announced a partnership with paiN Gaming. The action aims to publicize the new Dorflex Max product and be a strategic partner in the players’ health journey.
The agreement provides for brand exposure on all line-up uniforms (Free Fire, CS2 and League of Legends), and the creation of content with talents from the organization, in addition to including the dissemination of a campaign designed by Druid, with production from paiN Studios, with the motto Onde tem paiN, Dorflex Max tanks with 2x more.
“The union between Dorflex and paiN Gaming has synergy with the mission of joining the gaming public, showing that Dorflex Max came to add strength so that the team can move forward in combating the intense pain that can arise during the gaming season,” said Marlia Zanoli, consumer healthcare marketing director at Sanofi.
The agency’s plan came into action with the aim of maintaining the brand’s line of communication in terms of building perception within the electronic sports scene.
The entry of a health market sponsor in paiN demonstrates the power and credibility that the esports organization has built over more than a decade in the non-endemic market. Bringing mainstream brands to our portfolio demonstrates the ability that sports and, in particular, our organization, have to communicate and engage a niche audience through the production of content. Our role is to create an authentic connection, through endemic behavior for a non-endemic brand, added Thomas Hamence, CEO of paiN Gaming.
