The Argentine brand Havanna, which over 70 years ago gained favor around the world for its iconic alfajores and dulce de leche, inspired two more launches by FreeBrands, house of brands in the personal hygiene, perfumery and cosmetics segment. This is Beta Havanna, a lip moisturizer available in the scents of dulce de leche and Sicilian lemon.
The products, which celebrate the brand’s delicious flavors, can now be found on FreeBrands’ online sales channels, e-commerce himself and in marketplaces such as Mercado Livre, Shopee and Amazon. The distribution of items begins in January in more than 5 thousand points of sale throughout Brazil, which include pharmacies and perfumeries. In addition, Havanna will also sell lip balms in its e-commerce and in its own stores.
Thanks to the great receptivity of Beta Wonka, launched a month ago in the magical aroma of chocolate, both in terms of quality and in terms of surprising sales volume, this new collab to shake up the segment and bring another exclusive lip moisturizer option, explains Guto Cunha, Marketing Director at FreeBrands.
Collectible editions
The expansion of the Beta line also creates a movement of collectible items, as the visual identity of each product is based on a unique and differentiated atmosphere. Furthermore, partnerships with major brands further encourage this action. No wonder, FreeBrands seeks to invest in new launches during this year, with other collabs exclusive.
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