The brand will have Gil do Vigor and Tati Machado starring in the campaign for the party
Mercado Pago announced that it will be one of the official partners of the 2024 street Carnival in So Paulo, Rio de Janeiro and Salvador. The presence at the parties aims to bring the brand closer to Brazilians with the “Juntos Rendem Mais Vantagens” campaign.
Furthermore, the digital bank is providing incentives and support to street vendors who purchase and use the Mercado Pago machine and, to make the day-to-day lives of vendors during the festival easier, the company will also make a kit available for those who purchase Point machines, including fanny pack, mobile phone and Mercado Pago sticker.
“We know about Brazilians’ passion for Carnival, and that it is essential to be where our audience is, creating connections and generating unique experiences, going beyond traditional financial language. Therefore, our focus is to show that Carnival for revelers can yield more benefits, as well as the Mercado Pago account, showing advantages through partygoers’ best friends: cell phones, machines and promotions”, said Pethra Ferraz, Vice President of Marketing at Mercado Pago for Latin America.
To kick off the most popular festival in the country, Mercado Pago will feature Gil do Vigor and Tati Machado starring in the play developed by Jones.
“Our objective with the campaign is to build a series of visual actions that also have a 360 impact on everyone involved in the Street Carnival in these squares. The actions will include both revelers who are already Mercado Pago customers and also those who will have the opportunity to know the advantages of the brand’s participation in the party”, says Carol Rosa, CCO at JONES.
