Pea, which is in front of the Cidade de So Paulo shopping mall, brings the new EZ Reach multipurpose lighter
Starting this Tuesday (23rd), anyone who passes through Avenida Paulista will be invited by BIC to participate in a collective celebration in honor of the capital’s anniversary. This is because the brand will debut a special JCDecaux watch in front of the Cidade de So Paulo shopping mall.
In a creative and humorous way, the project reproduces a very common festive moment: lighting the candles. Created by Kinesso, a specialized business unit of the Mediabrands agency, the furniture also encourages safety and practicality by promoting the brand’s new lighter.
The project had the scenography designed by Biszys.
In addition to the scenographic production, Bizsys adopted mechatronic engineering resources to give movement to the new EZ Reach multipurpose lighter. To bring even more reality to the action, the scenography was sculpted in fiber, and the use of materials such as PVC and acrylic to give the scene more flexibility and resistance.
The special watch will be displayed for a week.
