Executive shares the role with Diego Alonso
BETC Havas hired Carol Boccia to be co-president of the agency alongside Diego Alonso. The mission will be to command the operation and business development of the company, which has offices in São Paulo and Rio de Janeiro.
With more than 25 years of experience in the communications industry, Carol led the operations of Africa Creative, where she was for 12 years and served as COO.
Boccia built a career with stints at agencies such as AlmapBBDO, Leo Burnett and Carillo Pastore Euro RSCG, managing brands such as Brahma, Budweiser, BRF, Vivo, Heinz, O Boticrio, J&J, Philips, P&G, among others. Additionally, he led teams on several projects of national, regional and global relevance.
The executive graduated from ESPM and has specializations from Miami Ad School, Berlin School of Creative Leadership and Hyper Island.
“My commitment is to lead this talented team in a light and human way, elevating the agency to unprecedented levels of success. With a passion for communication and strategic vision, I am ready to give the BETC Havas brand an even more Sexy&Bold personality”, said the new co-president.
