The agency’s report presented data and analysis about sponsors and audience behavior throughout the program
CP+B presented the third edition of “Radar espiadinha”, a report that monitors data and provides analysis on brands, audiences and public behavior throughout Big Brother Brasil 2024.
According to the survey, the edition already has more than 12 million mentions, with just over 10 million of them following the term “bbb24”.
Engagements on Globo’s reality show total more than 210 million mentions on the networks, with X (formerly Twitter) leading the ranking with 158 million, followed by TikTok with 43 million.
In relation to brands, the data showed that Kwai, Chevrolet and Mercado Livre, respectively, were the most mentioned on social media, driven by the Leader Tests. Of these, Mercado Livre appears as the brand with the most positive comments and citations, reaching just over 47% in the period.
