Classes will generate practical career insights and will be aimed at professionals from different areas
ESPM, in partnership with WPP, will promote a course entitled “Artificial Intelligence for Your Business”.
The course will be aimed at professionals from companies in all segments, responsible for making decisions involving the areas of marketing, communication, customer relationship management and others interested in the subject.
“Our objective is to highlight how AI can be a contributor to everyday life, more than a tool, it can be a complement to your routine, but to make correct use of it you need to understand how it works. Through the ESPM teachers, the contributors from WPP and Google we will do this intensive overview of AI”, highlighted Elaine Foster, founder and CEO of WPP/Foster.
The classes will be around the themes of generating practical insights for career and business management, learning how to achieve results using AI, planning a project using AI and discovering how to apply AI in everyday life.
In addition, Brazilian and global cases will also be presented from different market segments that have incorporated AI into their companies in the areas of planning, marketing, processes and HR.
Registration closes until February 25th, and classes take place on February 26th, 27th, 28th and 29th and March 1st, in person on the institution’s campus or live online. Interested parties can register via the ESPM website.
