Avon has just released the film “Bonita de Tudo”, created by Wunderman Thompson Brasil, for the launch of the Bonita collection. Starring the ex-BBB Juliette Freirethe film presents the collection with 11 products from the brand’s portfolio.
They are products for the skin, eyes, mouth and nails to produce creative and powerful makeup in which part of the sales will be used, through the Avon Institute, in actions to support the fight against domestic violence, training and qualification in human rights with a focus on full development of women dependent on cactus cooperatives in the Northeast.
Inspired by this region, the Bonita collection is a selection of exclusive, high-tech products made by makeup artist and brand ambassador Juliette Freire.
“This collection brings together the best Avon products, such as the Power Stay Liquid Lipstick that was part of my trajectory. Bonita is a daily reminder that being beautiful is to see the beauty that goes beyond the mirror, is to show yourself to the world with pride”, emphasizes the digital influencer.
In the movie “Bonita de Tudo”, Avon invites women to look again with pride at their stories, achievements and their bodies, creating a network of sisterhood among women who have already heard comments about their appearance, showing that women are beautiful not only for the physical beauty, but also for the form of each being, in its best version. The 30-second film takes place in a beauty salon and features real Brand Representatives.
“We created the campaign for the Bonita Collection, honoring Juliette’s history as a makeup artist and her inspirations. The context of the beauty salon and each of the people in the film is a portrait of the not-so-distant past of Juliette’s trajectory, showing that makeup played a fundamental role in her story”, says Roberta Harada, Creative Director of Wunderman Thompson Brazil.
With limited edition, the line has high-tech products and printed packaging that represent the Northeastern identity and beauty, as well as tutorials to create the looks.
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