Campaign signed by Africa Creative and debuts this Tuesday (23)
Ronaldo Fenmeno is the new protagonist of the series Feito de Futuro, which celebrates 100 years of Ita Unibanco. The campaign, which has already been represented by names like Fernanda Montenegro and Marta, arrived with the third film. The athlete reinforces, in his statement, the overcoming, discipline and perseverance that surrounded his career in football: I never stopped being born, being born and being born.
In the Ita campaign, Ronaldo represents perseverance and, in the film he stars in, he tells the story that he has already faced difficulties, but faced them and overcame them: The world knows my speed. My runs defined matches. My sprints changed the game. Many tried to imitate my style, my dribbling, my hairstyles. But few raised the trophies that I raised. What makes me different, in fact, are my steps. My journey inspires generations. I faced storms. I recreated myself with them. Because, like them, I am also outside of nature. They call me Fenmeno. You know me. Your parents know me. Your children’s children know me. I never stopped being born, born and born. And continuous. Today, tomorrow and for the next 100 years, he says.
According to Thaiza Akemi, marketing superintendent at Ita Unibanco, the personalities chosen for this campaign were selected for their legacies, which span generations and remain contemporary.
Ronaldo fell and got up several times in his career, was discredited and reinvented himself. His achievements demonstrate that everything is possible when there is persistence. It takes Brazil’s name to the world and its legacy to future athletes and ball lovers. example of overcoming, determination and humility. A demonstration that we have no limits to being Made of the Future, he says.
The film was developed by Africa Creative and will air on national television starting this Tuesday (23), during the break of the soap opera Renascer, on TV Globo.
