The brand presents a vibrant collection and reinforces its presence at Carnival with the sponsorship of the Coruja block, by Ivete Sangalo.
Starting the year with lots of news, revelry and high spirits, theRiachuelo reinforces its culture and Brazilian origin with a strong presence at Carnival 2024. From sponsoring Ivete Sangalo’s block Coruja, to in-store customization experiences and the launch of a special collection, the fashion retailer positions itself as an ally of the fervor, guaranteeing looks for all profiles and tastes this Carnival.
This is the purpose of the brand’s new campaign: to awaken people’s will to live to take to the streets and celebrate life, with style and comfort. And the launch of the collab with artist Joo Incerti, the result of the renewal of a successful partnership that began in 2021, inaugurates this festive moment for the brand in the summer.
Teaming up for the second time with Riachuelo, the artist surprised everyone with prints that represent everything that makes carnival so Brazilian. Inspired by the joy and energy that overflows throughout Brazil in February, the collaboration perfectly balances fresh, contemporary cuts with bold, fun prints and colors. Brazilianness and vibrancy, trademarks of Carnival and Riachuelo, appear reinvented in an explosion of colorful personality.
After the success of my first collaboration with Riachuelo, I couldn’t miss the opportunity to return to this warm and fun context that is summer. The brand has always allowed me to create and reflect my art sincerely in the pieces of clothing, and that’s why I brought to the collection what most accompanies my works and my creative process: lots of color, love and high spirits. Everything that Carnival is too, comments João Incerti.
In addition to the pieces in the collab, Riachuelo brings a wide assortment of products for Carnival that covers all styles and combines with blocks, parties, the beach, or any type of celebration, including clothing items, bonnets, accessories, fanny packs and whatever. whatever it takes to enjoy it without worry.
As fervo lovers, we were concerned with creating a campaign that touched the heart of the folio and reminded them of how precious our lives are, and that we should celebrate and enjoy this moment alongside those we love, with Riachuelo looks, of course! This campaign is also a reminder that Riachu is the right place for those who want to find everything they need to party with style, comfort and effortlessly in one place, comments Cathyelle Schroeder, Marketing Director at the fashion retailer.
In addition, 3 selected stores, in So Paulo, Rio de Janeiro, and Salvador, will also promote customizations of pieces purchased in store (minimum ticket of R$39.90) for everyone who guarantees their look at Riachuelo for Carnival, ready pro fervo, with sequins, stones and decorations. This way, just one visit to Riachuelo is enough for you to be ready for every day of revelry, adds Cathyelle.
Riachuelo, the official fashion brand of the Coruja trio, led by Ivete Sangalo in Salvador
The news doesn’t stop there. Outside the stores, Riachuelo will be present in the busiest part of the holiday as the official fashion sponsor of Trio Coruja, in Salvador. Commanded by Ivete Sangalo, who celebrates 30 years of career in 2024 and always delivers a show full of talent, beauty and authenticity, the block will feature Riachuelo’s actions in special promotions for the block’s revelers, in addition to the distribution of exclusive gifts at the concentration. of the three days of revelry.
Special attention, however, goes to Ivete. The star will partner with Riachuelo even before the block, being dressed by the brand in the pre-carnival together with communicator Lore Improta, who will lead a musical challenge on social media.
Riachuelo is a genuinely Brazilian company and, no wonder, it has become one of the biggest brands in this country, precisely because of its democratic outlook and attention to the differences and diversities of this large and culturally strong Brazil, comments Ivete Sangalo.
The Trio Coruja will take place on the 10th, 11th and 12th of February, but the entire Carnival collection is now available on official e-commerce and in Riachuelo stores.
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