Parag Vohra takes on the role of CRO, while Jean-Christophe Peube and Teiffyon Parry, who assume the role of COO and CSO
Equativ announced some changes in its leadership following the growth and expansion of global revenue in 2023.
Now, the CRO position will be led by Parag Vohra, who will join the executive team alongside the recently promoted Jean-Christophe Peube and Teiffyon Parry, who will assume the role of COO and CSO, respectively.
In the role, the executive will be tasked with establishing and enhancing strong revenue streams, while ensuring alignment between sales, marketing and customer success strategies. He will report directly to Equativ’s CEO, Arnaud Crput.
Additionally, Vohra will make it a top initial priority to accelerate overall revenue growth by capitalizing on the company’s key growth areas. “I look forward to accelerating the company’s growth trajectory on a global scale and expanding its impact to enable truly rewarding programmatic deals,” said the new CRO.
Meanwhile, Jean-Christophe Peube, who joined Equativ as senior vice president of Analytics in 2018 and now holds the role of COO, will oversee the centralized TechOps team, customer support teams and maintain seamless connections between the demand and supply, analytics, technical support and quality from Equativ.
J Teiffyon Parry, who joined the team as executive vice president of global demand in 2021 and has now become CSO, will be responsible for innovation and expansion of the platform.
“Equativ is a great place to be right now. We are seeing very significant growth in our Advanced TV and Curation Marketplace business lines, and I am extremely excited about our future plans for retail media,” highlighted Parry.
In addition to changes to the executive team, Equativ’s Strategic Advisory Board also welcomed Mykim Chikli, current CEO EMEA of Weborama, and Christophe Parcot, former COO of Teads, MD and VP of Yahoo EMEA and senior consultant at McKinsey .
“Maintaining a market-leading position requires consistent innovation and a commitment to constant improvement. Our rapid growth highlights how we are meeting the need for comprehensive end-to-end solutions across the industry. Now, with the appointment of new talent and promotions of existing exceptional talent, we are ready to further optimize our services and explore additional avenues of growth”, concluded Arnaud Crput, CEO of Equativ.
