Entity is renamed UN Tourism
The World Tourism Organization (UNWTO) is now UN Tourism. Accompanying the name change, the entity had its brand renewed by Interbrand.
With the rebranding, the organization reaffirms its status as a specialized United Nations agency for tourism and global leader in the sector for development. At work, Interbrand Global translated the renewed vision into a new visual identity and brand narrative.
The rebranding work, in addition to renaming, was designed to align with the core mission and priorities of UN Tourism. This narrative revolves around three main messages: the UN as an altruistic global organization, the notion of connecting humans across the world, and the concept of proactivity and movement.
By moving away from acronyms, UN Tourism adopts a more accessible stance and capitalizes on its strengths: the UN, which means authority, and tourism, a simple and understandable concept for everyone.