That the Big Brother Brasil It is a great source of entertainment for Brazilians, there is no doubt, but participants do not have this same privilege, since distracting activities are limited in the day-to-day life of the house. It was thinking about this that Pepsi Black gave a #TOMAESSA in the same way and promoted a Vale Night with everything the brothers e sisters have the right: a banquet full of flavor, games and a true funk dance with performances by DJ Marlboro, Valesca Popozuda and Tati Quebra Barraco, who rocked the dance floor last Saturday (20).
The treats for participants have already started at the pre-party, with the classic cooler filled with Pepsi Black and snacks. The external environment of the house received a decoration in the brand’s colors and several games to entertain the crowd, such as basketball, airhockey, pinball, grab a plush and run crazy. Created by the agency Wieden+Kennedy São Paulo, the creative concept of the party reflects all the fun that Pepsi Black brings.
“As this was our first activation at BBB, we wanted to provide a memorable experience that had the brand’s DNA, with a lot of intensity, fun, and of course, the unmistakable taste of Pepsi Black. Furthermore, it is a unique opportunity for brand exposure, as we are talking about one of the most successful programs in the country”, says Mariana Gomes, Pepsi Marketing Manager.
To take the matter to social media, the brand had a squad of influencers who reacted in real time on everything that happened at the party and activated names like Bomtalvo, Fefe, Fany Ramos and Doarda. Furthermore, the brand’s profiles on X (formerly Twitter) and Instagram interacted with the public who commented on the events of the party on the networks.
In an integrated media strategy, led by the Bakery agency powered by Ampfy, in addition to BBB 24, the brand will also be active in the Caldeiro com Mion program this Saturday (27). Those who missed the party will be able to watch the best moments in the section ‘ Isso a Globo no Mostra ‘, which has Mion, official ambassador of Pepsi Black, reacting to the best moments of what happened in the house.
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