“What makes us family” campaign highlights the fans’ feelings and celebrates the club’s 110 years
After paying homage to the academies, Puma and Palmeiras came together to highlight the Palmeiras Family and present the new alviverde shirt for the 2024 season.
Involved in the campaign “What makes us family”, the launch exalts the feeling of belonging, struggle and shared love that unites the people of Palmeiras. Furthermore, the new uniforms also celebrate the club’s 110 years of life, full of history and legacy.
The film that announces the release searches the memories of Palmeiras residents for the moments that made them fans. Created by Puma and Palmeiras, the video features a mother who tells her son the story of how he became a Palmeiras fan and emphasizes that the love for Palmeiras goes beyond blood ties and promotes the feeling of family among those who support the club.
The play’s cast is made up of Avanti fans, idols from the current squad, such as players Gustavo Gmez, Gabriel Menino, Murilo, Marcos Rocha and Richard Ros, and eternal idols, represented by Ademir da Guia, Dudu and Galeano.
The campaign highlights the trophies won during the partnership between the brand and the club. In total and since 2019, there have been 11 major achievements with the main squad, such as Campeonato Brasileiro 2023, Supercopa do Brasil 2023, Campeonato Paulista 2023, Campeonato Brasileiro 2022, Recopa 2022, Campeonato Paulista 2022, Copa Libertadores da Amrica 2021, Copa do Brasil 2020 , Copa Libertadores da América 2020, Campeonato Paulista 2020 and Florida Cup 2020.
“In these six years of partnership, we have built a successful partnership, marked by joint work always aiming to exceed the fans’ expectations. We will continue to value and elevate the way of celebrating Palmeiras’ legacy, always looking to the future and paying homage to the tradition, as a brand FOREVERFASTER.”, stated Luciana Soares, Marketing Director at Puma Brasil.
The debut of the new collection will take place during the classic against Santos, which will be played this Sunday (28) at Allianz Parque.
“In such an important year for Palmeiras fans, we are very happy to launch the new shirts that celebrate the club’s tradition. We will work together to make this another year full of achievements, transforming this collection into another victory for the partnership between Palmeiras and Puma”, highlighted Leila Pereira, president of Palmeiras.
New Uniforms
The uniforms for the season, both Home and Away, share the same print and feature three Palmeiras emblems, referring to the 110 years that will be completed in 2024. This time, the uniforms also feature a polo collar.
The Home shirt comes in Palmeiras green, with a white collar and sleeve finish, while the Away shirt, traditionally white, has a green collar and sleeve finish.
The golden color is the highlight of this time, being the color chosen to highlight the logos, numbers and names of the players, in addition to the phrase “110 years” engraved in an original way just below the badge on the chest.
Puma and Palmeiras bring three different versions of the shirts to the market: Player, Supporter and Stadium, which have different details, technologies and finishes to meet the fans’ different price expectations.
The new shirts will be available from this Friday (26th) on the Puma websites, Palmeiras Store and in Puma’s physical stores at Shopping Morumbi and Shopping Tatuap, in addition to the 17 Palmeiras Store stores.
