Brands will prepare activations ranging from the meeting point to experiences at Marqus de Sapuca, in Rio de Janeiro
Eudora and Beleza na Web, both from Grupo Boticário, came together to enjoy Carnival and promote experiences for party-goers. To this end, the brands announced a partnership with businesswoman Carol Sampaio and signed the beauty sponsorship of Nosso Camarote, in Marqus de Sapuca.
Inside the space, the brands will prepare activations that range from the meeting point to experiences in the location that should receive more than 4 thousand people per day.
Eudora will be at the forefront of the makeup segment and is committed to the narrative “Makeup starts with shine. The brand has prepared an activation called Glam Lip Bar Eudora, a space where consumers can choose between four types of lips for the party.
In addition, revelers can also use the make-up service, where brand promoters will touch up lipstick, highlighter and control skin shine throughout the night.
J Beleza na Web invested in an experience and invited Celso Kamura and Romeu Felipe to transform the Nosso Camarote meeting point into pop-up units for their sales.
The experts will style the public’s hair and will have curated products in partnership with Wella Professionals. The event will also include manicure services signed by OPI. Inside the box, revelers will have access to a photo studio with real-time photos that will be broadcast on all telephones in the space.
Just like Nosso Camarote, Eudora and Beleza na Web are brands closely related to desire and want to be where their consumers are, in addition to connecting with them through memorable experiences. For this, carnival is the perfect setting. This year, we invited the most renowned beauty experts in Brazil to bring the most iconic makeup and hairstyles of the moment, reinforcing that beauty is one of the main protagonists of Brazil’s biggest cultural festival, said Renata Gomide, VP of consumer at Grupo Boticrio.
