Tour designed by 30e will pass through So Paulo, Curitiba, Recife, Rio de Janeiro and Belo Horizonte
Vans announced that it will be the sponsor of the dates of the I Wanna Be Tour, a festival that celebrates pop punk and emo created by 30e. The tour will pass through So Paulo, Curitiba, Recife, Rio de Janeiro and Belo Horizonte.
A primeira edio da I Wanna Be Tour, que comea no dia 2 de maro, contar com shows de Simple Plan, A Day To Remember, The All-American Rejects, All Time Low, The Used, Asking Alexandria, NX Zero, Pitty, Boys Like Girls, Mayday Parade, Plain White Ts e Fresno.
Partnerships with brands are responsible for giving shine to events and, on top of that, they amplify the public’s experience possibilities within the venues. Therefore, Vans’ collaboration with I Wanna Be Tour could not be more accurate. Vans awakens nostalgic feelings linked to the concept of a traveling tour and the line-up attractions, in addition to having a very strong connection with this audience”, said Guss Luveira, Vice President of Marketing at 30e.
For years, Vans supported Warped Tour, a traveling tour that had annual editions in the United States from 1995 to 2019 and was responsible for building the cultural scene of the decade.
“The synergy between Vans and IWBT is as natural and organic as Vans and Warped Tour. We know the importance of deepening our relationship with the passionate public who were influenced, lived and helped build this cultural movement provided by the legendary festival. We will be present in the stages throughout of our brand pillars, reinforcing our purpose of enabling creative expression and encouraging music through activations that will leave Vans and IWBT in memory, added Pietro Giovanelli, director of Vans Brasil.
