The agency was responsible for agreements with Assa, Brasilux, Blink, Gerdau, GIROAgro, Krona, MGL Leiles, MSA Segurana, Outsider, Sest Senat, UniUbe
The Campeonato Mineiro started this Wednesday (24) and, this year, it broke the sponsorship record with at least 11 partner brands that will be printed on the reserve benches, substitution boards, interview backdrops, referee uniforms and carts. apple.
The agency responsible for intermediary between the championship and brands was Heatmap, which closed the agreements with Assa, Brasilux, Blink, Gerdau, GIROAgro, Krona, MGL Leiles, MSA Segurana, Outsider, Sest Senat, UniUbe. The company is a partner of the Minas Gerais Football Federation in attracting sponsorships since 2023.
“Our work has been to show brands the potential that the competition has in terms of return on investment. The growth of the state is clear, which has been undergoing changes in the management of the clubs, becoming increasingly more professional. The FMF, which has undergone a major professionalization process in the last decade, is also strongly involved in this. In other words, a sum of positive factors that contribute to the appreciation of the product as a whole and it is up to us to make it clear to companies that they can be part of of this movement in favor of Minas Gerais football”, highlighted Rene Salviano, CEO of Heatmap.
The 2024 Campeonato Mineiro will feature the participation of 12 teams and will be broadcast by Grupo Globo and NSports (linear channel on Sky+ and the company’s YouTube channel, with the exception of the Atlético, Amrica and Cruzeiro games).
