Enjoy the sunset after a busy day, practice physical activity outdoors or simply be in contact with nature. Have you managed to do any of these things in the last year? Despite the desire to live more life outside of offices or home, few Brazilians fulfilled these desires in 2023. Therefore, with the summer season and the arrival of 2024, Beer Corona se une ao Globoplay with a special program to inspire people to live life outside. With the commercial partnership, several contents of the Canal Off will be available for free, with options for all tastes: lifestyle, expeditions, travel, and even documentaries with great athletes.
Despite the benefits of outdoor life, data from an unprecedented survey on Brazilians’ goals for 2024, carried out by Ipsos at the request of Cerveja Corona, demonstrate that outdoor activities are not a priority for the majority.
The study, carried out at the beginning of December, showed that, during the period, 70% of those interviewed had already prepared their list of goals for the new year. Among them, financial goals (saving money, making investments) and physical health goals (doing physical activities, eating better) stood out, both cited by 43% of participants. Next, professional goals (getting a job, getting promoted, changing careers, changing companies, becoming an entrepreneur) were mentioned by 39% of people, and leisure by 26%. Only 16% of respondents set a goal of spending more time outdoors.
Given this scenario, Cerveja Corona enters the scene this summer, inviting people to rethink their goals for 2024 and include outdoor experiences in these resolutions, with several actions to boost these moments. Want inspiration? Just access Globoplay and search for the selection ‘Cerveja Corona: A vida aqui fora’. Then, just make sure you have a cold Corona and enjoy!
“This unprecedented partnership comes at the right time for those who still have questions about how to make the most of nature. If many Brazilians like to spend time watching TV and series, then we want to be in the right place to inspire them. We want to invite people to connect with nature and enjoy life outdoors and under the sun”, says Gabriela Gallo, head of Corona in Brazil.
Official beer of the Olympic Games
Firm in the aim of encouraging a lifestyle more sporting, Beer will also be present at the Olympic Games. The International Olympic Committee (IOC) and the International Paralympic Committee (IPC) announced AB Inbev, the largest beer group in the world, as a partner for the Olympic and Paralympic Games until 2028. The partnership will encompass the Paris edition (2024), Winter Games Milo-Cortina (2026) and Los Angeles (2028).
In this way, Corona Cero, with 0.0% alcohol, becomes the global beer of the events, reinforcing the IOC, IPC and AB Inbev’s commitment to moderate consumption.
“The IOC is pleased to announce this new partnership with AB Inbev, the world’s leading brewer. We share the same premises of supporting sport and athletes. As a global brand, Corona Cero will engage fans around the world in this magical celebration of the Olympic Games, toasting all the athletes’ achievements. Following the Olympic Agenda 2020+5, the two organizations have actively contributed to the development of the United Nations’ sustainability goals. While the IOC redistributes 90% of its revenues to support sport around the world, this new agreement will help support all Olympic teams and their athletes. Together, we want to create a future with more gifts,” said IOC President Thomas Bach.
Globally, AB InBev is committed to accelerating continued progress towards responsible alcohol consumption and moderation, in addition to continuing to work towards this goal by introducing Corona Cero, its zero alcohol and official brand in this Olympic partnership.
“We are proud to be the first Olympic beer sponsor worldwide. Beer is the drink of moderation, so Corona Cero for this occasion. This partnership is an opportunity for our category to positively impact and engage thousands of fans around the world, ushering in a new era of Olympic spirit as we toast our favorite Olympic teams and athletes. We are ready to activate in the 2024, 2026 and 2028 Games”, added AB InBev CEO, Michel Doukeris.
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