O IAB Brazilan association that aims to develop digital advertising in the country, begins the year by announcing the new professionals who will be at the head of its Board and Council elected for the year 2024. With the leadership of Ana Moises, who assumes the presidency of the organization, the The objective is to work towards the development of emerging themes that are already influential in the future and that will have impacts on the entire market.
“We have been looking at market movements and identified four sectors that, at this moment, need to be discussed a little more in depth: Digital Out of Home (DOOH), Connected TV (CTV), Creators Economy and Retail Media. What we want this year is to work so that these issues are addressed effectively here within the IAB, and thus generate conversations and good practices that will be important for the sustainable development of our market”, says Ana Moises. In addition to being President of the IAB, Ana is director of LinkedIn’s Marketing Solutions area for Latin America, with more than 22 years of experience in the internet and media market.
And to bring diverse perspectives on these emerging fronts, the association has new advisors on its staff, including Alexandre Guerrero (Eletromidia), Celso Ribeiro (BR Media), Francesca Picchi (Mercado Ads), Celia Goldenstein (Magalu), Manzar Feres (Globo) and Essio Floridi (Samsung).
The alternation of powers and the entry of new interlocutors are part of the IAB’s governance. In addition to the specific names for the verticals, Paula Puppi (WPP), Poliana Souza (Unilever), Priscilla Barsotti (Spotify), Ricardo Ubrig (Ifood) and Vicente Varella (Lew Lara/TBWA) are new additions to the team.
The members of the IAB Board of Directors and Council are elected from among member companies, performing their duties voluntarily to promote the association’s progress and strengthen its interaction with the market.
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