Dorflex Max Week will be available in pharmacies in Rio and Fortaleza. Idea to show that pain can be prophylaxis with self-care
Incompatible pain. In addition to the discomfort, those who feel it want a solution with a symptomatic effect. Not surprisingly, the analgesics segment is one of those that most seek prophylactic improvement through research. This is what Sanofi did to upgrade its Dorflex product, one of the best sellers in its portfolio for around 50 years, through its Scientific Affairs area. The new Dorflex Max, in the words of Marlia Zanoli, head of marketing for the company in the country, is a new formula to combat intense body pain.
Launched at the end of 2023, the product, according to the executive, has a more robust blend to face the problem. And at times of big celebrations, such as New Year’s Eve and Carnival, for example, which generate large gatherings of people and greater strain on the body, bruises are more common.
Information about the functionality of the OTC medicine deserves marketing concentration from the advertiser with the Leave with Dorflex campaign. Starting this Monday (29th), Dorflex Max Week begins, which will involve actions to generate visibility and awareness, as Marlia explains, through an integrated ecosystem that includes YouTube’s Master and TikTok’s Top View.
Furthermore: Publicis purchased 46 thousand faces of out-of-home media in 70 cities across the country. Another novelty is that the strategy includes the participation of Influencers Igo and Mitico, from Podpah. In an exclusive negotiation, the duo will be the voice of the brand on Spotify, Mayara Carvalho (the ball girl for Dorflex’s Extraordinary Histories campaign), Mlk Jon and Sabrina Sato are other influencers of the action.
Read the full report in the print edition of January 29
