O Payment Market has just announced that it will be one of the official partners of the 2024 street Carnival in So Paulo (SP), Rio de Janeiro (RJ) and Salvador (BA), with the aim of getting even closer to Brazilians, offering financial services, security and payment benefits with the ‘Juntos Rendem Mais Vantagens’ campaign. Furthermore, with small sellers in mind, the digital bank is providing incentives and support to street vendors who buy and use the Mercado Pago machine. Among them, discount on the Point Air Maquininha and special rates. To make the daily lives of sellers easier during the festivities, Mercado Pago will also provide a special kit for those who purchase Point machines, including a fanny pack, mobile and Mercado Pago sticker.
“We know about Brazilians’ passion for Carnival, and that it is essential to be where our audience is, creating connections and generating unique experiences, going beyond traditional financial language. Therefore, our focus is to show that Carnival for revelers can yield more benefits, just like the Mercado Pago account, showing advantages through the revelers’ best friends: cell phones, machines and promotions”, says Pethra Ferraz, vice-president of Marketing of Mercado Pago for Latin America.
To kick off the most popular festival in the country, Mercado Pago will feature two renowned personalities: Gil do Vigor and Tati Machado, stars of the campaign developed in partnership with the agency JONES.
“In addition to providing experiences, Carnival is a great opportunity to expand the population’s knowledge about financial security, without losing the fun. Therefore, Gil and Tati will help us pass this message on to Brazilians”, highlights Pethra.
The campaign will highlight the advantages that Mercado Pago brings to the festivities with its entertainment activities for the public, as well as the income that the interest-bearing account (applicable only to individuals) of Mercado Pago provides to its user: account balance that yields 100% of the CDI, being the only one that yields every day, from the first day and without IOF.
During the festivities, users will benefit from the Mercado Livre group ecosystem. One of them will be the possibility of using a R$35 discount automatically applied to anyone who requests a Mercado Pago credit card and uses the card to make a purchase of at least R$100 on the Mercado Livre app or website. To understand all the rules and campaign period, see the regulation.
“Our objective with the campaign is to build a series of visual actions that also have a 360 impact on everyone involved in the Street Carnival in these squares. The actions will cover both revelers who are already Mercado Pago customers and also those who will have the opportunity to learn about the advantages of the brand’s participation in the party”, says Carol Rosa, CCO at JONES.
Cell phone on the pad!
According to an unprecedented survey carried out by Mercado Pago, 40% of those interviewed have participated at least once in street carnivals, with more than 60% of them usually taking their cell phones to the blocks. Furthermore, the data shows that 1 in 3 uses the device as a means of payment, with the contactless credit card and Pix being the leaders in usage, followed by the contactless debit card. The survey was carried out with more than 36 thousand people in the states of So Paulo, Rio de Janeiro, Minas Gerais and Bahia, at the beginning of the year.
“Street Carnival is the best-known popular festival in the world and the cell phone is the item that is always with the revelers to enjoy the party, from the moment they leave home until they pay for what they consume at the blocks. We identified in the research that credit cards are the preferred payment method and 75% of consumers say that they are also attracted by promotions with cashback and gifts in the blocks. Therefore, for street vendors it is essential to have a machine to guarantee good sales on the date”, explains Felipe Castano, Marketing Director at Mercado Pago in Brazil.
Young people aged 18 to 29 do not leave home without their cell phone, which the research shows: 74.5% take their cell phone compared to 25.5% who do not. Among the age group of people aged between 40 and 49, 59% carry the devices.
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