Mercado Livre signs the biggest naming rights agreement in Brazil

Agreement includes all facilities of the new stadium and provides for exposure of the brand at all events that will take place in the complex

With a value of over R$1 billion, Mercado Livre signed a naming rights contract with Allegra Pacaembu, concessionaire of the Pacaembu stadium, which is now called Mercado Livre Arena Pacaembu. The contract has a term of 30 years.

The agreement includes all facilities of the new Pacaembu (convention center, sports court, swimming pool, tennis court, hotel) and provides for the exposure of the Mercado Livre brand in all events that will take place in the complex (shows, exhibitions, conventions and sporting activities). , with emphasis on football).