The agency will aim to develop data intelligence to boost the growth of the Japanese company in the country
FutureBrand So Paulo won the Yamaha account in Brazil and will be the branding and brand experience agency.
Together with The Holos Company, the objective is to develop data intelligence to boost the Japanese company’s growth in the country.
“Yamaha has in its DNA the search for Kando in all its spheres. We are ready for a new phase of evolution focused on experience, quality and contribution to society”, stated Giovana do Vale, Brand and Marketing Manager at Yamaha.
With a focus on data analysis applied to communication, the new strategy will focus on connecting the brand’s touchpoints, ranging from the product to the point of sale, from content to experience, from employees to consumers in a consistent and engaging way.
“Yamaha is a global brand that, over the years, has built a strong presence in Brazil. This is the best time to make your brand experience more engaging. To achieve this, we implemented a strategic investigation that brought us the guiding directions for the entire Yamaha experience. Yamaha in Brazil. Using the assets for which its motorcycles are universally recognized, we went beyond the functional to create an always-on emotional bond with the Brazilian public”, added Filippo Vidal, director and partner of FutureBrand So Paulo.
