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Ao, which is signed by Publicis, brings the sun element as symbolism
Novalgina presented the sun as a new element in its communication. And to reflect on what the sun means in other people’s lives, the brand launched an experiment with real people answering the question What does the sun mean to you?
The piece, created by Publicis Brasil, presents the new element, bringing the importance of care, and connecting it with being genuinely present.
We greatly value the strength of relationships, because in fact, each of us lights up other people’s lives and we want to always be there for them. It’s just that, in moments of vulnerability, we can’t shine in the same way,” he said.
