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Purple wins Plusee account
Agency will be responsible for the benefits company’s 360 communication
The benefits company Pluxee joined Purpple’s client portfolio, which will be responsible for the client’s 360 communication and the public relations agency continues to be JeffreyGroup.
The choice was made through competition.
From the left. to right: Marcelo Bernardes (CEO of Purpple), Marina Rebello (Business Director of Purpple) and Piero Melchiorre (CMO of Pluxee) (Disclosure)
Marcelo Bernardes, CEO of Purple, classifies the achievement as one of the company’s most anticipated achievements.
“We will be side by side with a strong structure that combines data analysis with strategy and creativity. The benefits market in Brazil is evolving. We will use boldness and restlessness to consolidate the robustness and solidity of Pluxee”, he says.
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