Patrcia Takehara has worked for consumer goods multinationals
Patrcia Takehara joined the team of partners at brand consultancy Gad, where she will also be head of strategy. The executive, who will report directly to CEO Luciano Deos, arrives to consolidate Gad’s positioning as a consultancy that transforms businesses.
Responsible for Gad’s strategy area, Patrícia Takehara graduated in Administration from Fundão Getulio Vargas (FGV), with an MBA in the area from Fundação Instituto de Administração (FIA).
With 24 years of experience in the market, he has worked at FutureBrand and iN Consultoria, in addition to working in consumer goods companies such as Coca-Cola, Reckitt, Johnson & Johnson, Renault and Bic.
Throughout his career he developed projects for brands such as O Boticrio, Casas Bahia, Ajinomoto, Nestl, Alphaville, Linx, Ambev, Avon, Natura, Multi, among others.
