brands play with term used by Davi on BBB24

Seara, Ifood, Mc Donald’s, Latam and Downy were some of the sponsors who took advantage of the moment

The early hours of this Thursday (1) were hectic at Big Brother Brasil 2024. After the party promoted by Engov on the lawn, the brothers Bin Laden and Davi got into a heated fight inside the house, complete with staring and shouting, which led to the other participants to separate the two.

The “fire in the playground” started between Davi and Lucas, who argued after the Bahian called Lucas a gossip. While the discussion was going on, bin Laden approached and began to argue with Davi, who called the funk player a manipulator.

During the fight, Davi called Bin Laden “Calabrese”, making reference to the comedian Toninho Tornado’s meme. It didn’t take long for the term to reach social media and become one of the main topics on X (formerly Twitter). With the repercussion of the case, the brands sponsoring the program did not miss the opportunity to take advantage of the moment to generate buzz and engagement. See what they said: