The agency gamer GMD, with more than 12 years of experience in the video game market in Brazil and Latin America, announces the launch of the GamePlay First service. The service seeks to create immersive experiences for endemic and non-endemic brands that are increasingly interested in actions in the universe gamerwithin the main electronic games, such as Fortnite, Minecraft, Roblox, among others.
Focusing on gameplay and player experience, the new service stands out in the market for bringing the authority of GMD, which has already worked with more than 30 endemic brands such as Activision, Blizzard, Bandai Namco, Capcom, HyperX, Tencent, Xbox, among others, in addition to the authority of the gamer influencers that make up SQUAD GamePlay First. The union of knowledge ensures that the brands’ objectives are achieved and that the immersive experience has engagement as a priority.
Currently, Brazil stands out as the largest market gamer from Latin America and is among the Top 10 worldwide, this shows us that the potential of games is immense, and anyone who wants to enter this universe must do so with property and authority. For this reason, we are launching a service specially developed for companies that want to enter this sector or establish meaningful connections with the community gamerexplains Lucas Patricio, partner and founder of GMD.
In this launch, the influencer team will be led by Letiltz, a streamertiktoker, presenter, influencer and content creator from the Gamer Universe who has stood out for her Fortnite Twitch lives.
With an investment of more than 1 million reais, GMD will have on its team the best game developers from Brazil and Latin America, as well as important tools such as Unity, Unreal Engine and other graphics engines. To guarantee reach in each project, the GamePlay First service also has the support of creative and intelligent and optimized media campaigns, using the best channels and influencers.
Furthermore, GamePlay First does not just use influencers as a promotional channel; Our Squad acts as game designer for the experiences. We will place the community and the reasons why players engage in the game as our main focus”, concludes Lucas.
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