The brand will have its own stage and will have activations aimed at the Galaxy S24
Samsung announced that it will be the master sponsor of Lollapalooza Brasil 2024, which will take place at the Autdromo de Interlagos on the 22nd, 23rd and 24th of March.
This is the fifth consecutive year that the brand is present at the festival and, this time, in addition to the traditional Ferris wheel, the company will also be present with the Samsung Galaxy stage.
“Samsung’s presence at Lollapalooza Brasil 2024 strengthens ties with our brand’s fans and helps us materialize the attributes of our products. The new Galaxy S24 series will be the focus of our activations. We will show the public all the power of the Galaxy AI1 , our artificial intelligence embedded in new smartphones and how, with them, it is possible to enjoy the festival even more”, explained Carolina Corrales, Senior Manager of Public Relations, Influencers and Brand Experience in the Mobile Experience area at Samsung in Brazil.
