Online event will have the participation of influencers
Samsung will take action for smartphones in the Galaxy S22 5G line in the metaverse of Fortnite, as well as in real life. The media strategy has the concept of “Challenge the limits” to highlight the Nightography functions, which allow you to record photos and videos in low light.
The action, which takes place in Fortnite’s Creative Mode this Tuesday (15), at 7 pm, will have the participation of 14 influencers and gamers streamers, such as Sharshock, Patriota, Leleo and Caiox, who will broadcast the event through their channels. on the platform. People will be able to enter this scenario through a code that will be released by influencers and streamers and by Samsung on their social networks shortly before 7 pm.
In addition to the action via Twitch and Fortnite, which was conceived and produced by Leo Burnett Tailor Made in co-creation with the agency specializing in games Druid and in partnership with Fbiz, the project will also be publicized on open TV channels, by subscription, furniture city, clocks, building gables, bus shelters, shopping malls and cinema in SP, RJ and DF.
“At Samsung we always seek to innovate in our products and services and also in the way we interact with our consumers. We always create campaigns that challenge the barriers within the smartphone category for a new way of communicating the product. And nothing more innovative than launching a smartphone on the last communication frontier, which is the metaverse”, says Mario Sousa, senior director of marketing and product of the mobile devices division in Brazil.
