The expression ‘Calm down, calabreso’, gave rise to something to talk about this week. During a discussion on BBB 24, last Wednesday night (31), Davi called another participant “Calabrese”, in a provocative tone. However, the word left doubt inside and outside the house, even being related to an episode of fatphobia. The participant, Davi, made it clear that it was not an insult, but he was unable to explain very well the origin of the word. But after all, what is ‘pepperoni’?
Calabreso is an expression used by comedian Toninho Tornado, who makes “pranks” and videos for the internet, and it does not have an exact meaning. Toninho became well known for these games, where when approaching people on the street, he changes the word ending in “a” to “o”. Delcio; Tubano; Ludmillo; CNPJoto; Pitango; Castle Year; Marilio Mendono; Caraguatatubo, are some of the words used.
Questions about the term went viral on social media. In this way, Tornado spoke out on Instagram, and even made an appearance on Ana Maria Braga’s program, this Thursday (1). The presenter of Mais Voc, told where the term came from and joked with the ex-BBB, Gil do Vigor, who also went viral after using the word “basculho”, in a discussion on BBB 21. Ana Maria, took the opportunity to enjoy a pepperoni pizza.
It is clear! Brands didn’t miss the opportunity and jumped on the bandwagon, with various jokes on social media. Among them is the fast-food chain, Burger King; Magalu; Pizza Hut; iFood; Seara and Taco Bell, check it out.
In the evening
The official sponsor of the program joined in the fun with posts throughout the day on social media and presented Toninho with various products so that he could enjoy them during the brand’s Leader Test which took place this Thursday night (01/02). This year, the brand’s premise is to talk about Seara Hot Dog Sausage, being the main target of the program’s activities, highlighting the product’s versatility, quality and flavor.
Even before the premiere, the brand registered the highest number of conversations on social media, reaching its peak and becoming the most talked about among the program’s sponsors, registering more than double the number of mentions compared to second place. The dynamic also included influencers Sarah Andrade and Amanda Meireles, from squad from Seara, amplifying the conversation digitally. #DOCSEARA WITH BBB reached first place in Trending Topics on X (formerly Twitter) with more than 40 thousand mentions and #Seara also appeared in the ranking, according to data from the BBB Radar Report, presented by WMcCann.
Burger King
thinking about launching a hamburger with pepperoni oops, CALABRESO!!!
Burger King BR (@BurgerKingBR) February 1, 2024
Magalu
Pizza Hut
iFood
Calabreso has everything there, but I heard that Sausage and other delicacies from @seara_brasil They are shining on my app with 50% off on the purchase of the second unit + free delivery: pic.twitter.com/ieWM1wz3eJ
— #iFoodNoBBB24 (@iFood) February 1, 2024
Taco Bell
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