Antiperspirant brand and singer come together in preparations for the festivities in several capitals in Brazil.
Rexona eAnitta They are at a fast pace preparing for Carnival during the hottest season of the year. Leader of the antiperspirant market in the country, the brand wants to give all the confidence so that revelers can get it on straight away, without worrying about sweat and bad odor. To this end, it is for the third year alongside the brand ambassador sponsoring Anitta’s Rehearsals at Carnival Heat.
With a powerful repertoire that includes hits from the singer and other artists, mixing pop, funk, ax, and other musical rhythms, including dances and costumes that pay homage to samba schools, the boss tours various capitals of the country with her dance rehearsals. Carnival throughout the month of January and the beginning of February, including shows in Salvador, Rio de Janeiro and So Paulo, among other cities.
On Sunday, Anitta brought a crowd of people, including several famous people, to her Rehearsal at the Jockey Club, in Rio de Janeiro. For the show, the singer wore a look inspired by the Imperatriz Leopoldinense school parade at the 2023 carnival, which highlighted cordel literature.
The presentations led by the singer in this pre-Carnival period are connected with Rexona’s Bota Pra Ferver campaign, which encourages revelers to throw themselves into Carnival with confidence, with a lot of enthusiasm from the boss on stage, as well as exclusive gifts and experiences for attendees. fs.
Viviane Ramos, Director of Deodorant Marketing at Unilever, highlights Brazilians’ passion for Carnival and the importance of deodorant during this period, ensuring more protection and confidence for revelers. And nothing better than counting on the presence of Anitta, who has been the brand’s ambassador for four years and one of the main supporters of the fervor, to awaken this ebullition of confidence in the public.
Of all the times of the year, we know that Carnival is challenging for the folio. He plays, jumps, moves and dances. And for this, nothing better than the leading brand in antiperspirants that provides superior protection* to encourage Brazilians’ confidence to throw themselves into the game and enjoy the party until the end, without worrying about sweat and bad odor. Rexona will be the brand that does not abandon the revelers in this sense, and will make them boil in this Carnival heat with Anitta, explains Viviane Ramos.
The opening of Ensaios da Anitta took place in Salvador, on January 6th, at the Centro de Convenes. The next presentation takes place in So Paulo, this Thursday, the city’s anniversary. Participants in the festivities will feel even closer to Anitta thanks to technology with a surprise that promises to cover the city’s sky in the singer’s first performance in the city.
The grand closing is scheduled for February 4th, in So Paulo. For this presentation, Rexona prepared an augmented reality action in partnership with Anitta, which recreates the singer’s image and movements, promoting a fun experience alongside the singer. Tickets for the 4th are already sold out, proof that Rexona does not give up. This is just the beginning, and people can expect many surprises and revelry provided by the brand throughout this Carnival.
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