The artist, who has crossed generations through his art, explains how to be indomitable by time; creation of Africa Creative
The movement that celebrates Ita’s 100 years has a new film for the ‘Feito de Futuro’ campaign, which will go on air from February 2nd, during the break of Jornal Nacional, on TV Globo. This time, the star Jorge Ben Jor, who starts the video by explaining what he knows best – the difference between a success and a hit: Temporary success. The hit crosses time. Modstia leaves, I’m a hitmaker, explains the artist.
Remaining contemporary, celebrating the past while shaping the future, was the reflection that led to the bank’s new positioning and also connects with the singer’s trajectory, which crossed several eras of pop and was reborn in each one. from them.
With the series of films from the Made in the Future movement, we invite people to value time, longevity and the legacy that each person builds in their lives. We want, through the narrative of artists who have crossed their time, to strengthen our role in the life and history of each client, investor and collaborator, bringing our new brand expression and institutional concept, explains Thaiza Akemi, marketing superintendent at Ita Unibanco.
In the campaign, the musician represents the perseverance of always being attentive to all the news in the world of music and never losing tune: I will be there, untamed by time. Unstoppable, like moving stone. Hail, save the future, celebrates Jorge Ben Jor.
So far, the campaign has been represented by names such as Fernanda Montenegro, Marta and Ronaldo. The films were developed by the Africa Creative agency.
