Campaign features music and advertising on several fronts such as OOH, online media and a team of influencers
Pfizer announced the launch of a campaign that aims to alert society about the need to keep the vaccination card up to date to enjoy Carnival days and reduce the risk of transmissions and serious cases of Covid-19.
The play “Se Vai Aglomerar, Bora Vacinar” features a song sung in four different rhythms, in addition to publicity in the online media, a team of influencers, offline plays through social billboards in communities in different regions of the country and a website with information about the disease.
Checking your card to stay up to date with your Covid-19 vaccination has to be seen by the population as preparation for Carnival, as important as taking care of your diet, doing physical exercise, putting together a party schedule and organizing party costumes. And to be protected during Carnival, it is important to plan to update your vaccination in advance, as the body needs to develop protection against the virus. [2], says Adriana Ribeiro, medical director at Pfizer Brazil. However, it is worth reinforcing that vaccination is an important tool for preventing the virus for all ages, throughout the year, not just at this time, he adds.
