Pea explores the phrase “The game that every game wanted to be. With the broadcast that everyone wants to see”
The countdown to Super Bowl LVIII has begun. Next Sunday (11), the NFL final will be played by the Kansas City Chiefs and San Francisco 49ers, in Las Vegas and Star+ announced the launch of a campaign to communicate the arrival of the game and promote ESPN’s broadcast on streaming.
The piece explores the phrase “The game that every game wanted to be. With the broadcast that everyone wants to see” and has as its motto “Vem que tem”, also used by the brand in promoting the broadcaster’s other leagues such as Libertadores and Sul- American.
In synergy with the Disney brands, “Vem que tem Super Bowl” will also have a reinforcement for the promotion of the event and will have Karize Brum in actions with calls for the event’s exhibition. The actress will also appear in content recorded for ESPN Brasil and Starplusbr profiles during the period leading up to the decision.
