Brand will be present at Galo da Madrugada and Latinha Mix next Tuesday (13)
Boticrio will use Carnival to celebrate the #ABelezaDoSeuCarnaval campaign, which aims to reinforce the different ways to enjoy the date.
In So Paulo, the brand was present in street blocks such as Bloco do Abrava and Bangalafumenga, which took place this weekend. On February 13th, Boticrio will be at Galo da Madrugada and Latinha Mix, led by DJ Alok.
The public will also be able to take advantage of the Boti Trio, a space shaped like a mini electric trio, where revelers can enjoy experiences with beauty and make-up services, product experimentation, a photo opportunity space and gifts that can be purchased through the registration at Clube Viva. The brand will also distribute free water in all blocks.
We were at the São Paulo carnival in 2023 and it was a great success. This year, we want to repeat the feat and get even closer to the revelers, considering that São Paulo already has a very established relationship with Boticário. Our activations were designed to validate the individual tastes of each audience and, with this, make the concept of The Beauty of YOUR Carnival tangible, contemplating the best of Carnival in different types of music and styles, to celebrate each person’s way of enjoying themselves. one, explained Jacqueline Tobaru, Regional Marketing Director at Boticrio.
