Criativo arrives from Africa Creative, where he was executive creative director
Gustavo Victorino took on the role of CCO at the Talent agency. The creative arrives from Africa Creative, where he was executive creative director.
With a 24-year career, he has worked in agencies such as AlmapBBDO, Wieden+ Kennedy, DM9, Leo Burnett, Publicis Brasil and DDB Colombia.
Now, in a new challenge, the CCO talks about his expectations.
Talent has always been one of the most respected agencies on the market, home to iconic campaigns that are now part of popular culture. My challenge, in this rapidly changing market, will be to maintain this creative consistency while meeting customers’ current needs, he said.
