The activation will focus on promoting the brand’s Crispy Milk Shake
Bob’s announced that it will be present at the Rio de Janeiro Carnival and sponsor the Camarote Arpoador Rio, at Marqus de Sapuca.
The action, which was mediated by Klefer, will focus on promoting the chain’s Crocante Milk Shake and, among the assets, the brand will have exposure in the communication pieces in the box, in addition to points for distributing the products and flying activations with the mascot from Bob’s.
“The Brazilian carnival, in itself, is a period that draws attention in all corners of the world. And Sapuca is a true heritage within this context. The presence of a great brand, with Rio roots, in the Greatest Show on Earth. Without a doubt , will be a great action with incredible results for Bob’s, Camarote Arpoador and the public present”, said Lus Barreiros, Business Manager at Klefer.
The expectation is that more than 10,000 units of Milk Shakes will be distributed over the 5 days of the festival.
“Carnival is the biggest popular festival in our country. We are very excited to take Bob’s, a genuinely Brazilian brand and Crea do Rio, to Sapuca. It will be a perfect combination of moments of flavor, encounters and fun”, added Renata Brigatti Lange, Bob’s Marketing Director.
