The agency will be in charge of the digital strategy, which encompasses planning, social media, management of paid channels and measurement of results
All Set announced that it won the competition and was chosen to handle the Mercado Ads account. Now, the company will be responsible for expanding the platform’s visibility and increasing advertising sales throughout Latin America.
The agency will be in charge of the digital strategy, which encompasses planning, social media, management of paid channels and measurement of results, based on ambitious goals of the business unit, centralizing the work that is currently done by three agencies.
The team, made up of specialists in strategy, creation, planning and media, will be led by Henrique Russowsky, director of the area who arrived at the agency in November 2023.
Mercado Ads has consolidated competitive advantages that enable businesses to boost campaigns and increase their sales. With data intelligence, we will approach and build relationships with marketing decision-makers from different company profiles and, consequently, enhance even more assertive connections between brands and buyers, stated Russowsky.