Piece highlights the platform’s inventory and tells the story of a couple who are looking for a new home
Zap announced the launch of a new campaign that aims to highlight the size of its inventory, which totals more than 7 million ads, entitled “S no Zap”.
The play tells the story of a couple in search of a new home, more suited to their new life, with the arrival of a baby.
We know that the purchasing journey is long and, therefore, we are concerned with creating identification with the public in its different phases. In this sense, we also bet on multichannel, with activations concentrated on digital, but also on Out Of Home. The pieces and films highlight our strengths and support users by presenting varieties, filter options and different elements that can make the search much simpler and easier, in a single place, said Florence Scappini, VP of Marketing at Grupo OLX.
In addition to the film, which is already available on the platform’s social networks, the campaign will also have the support of content creators such as Marcia Sensitiva, Pequena L, Anderson Profeta and Fbio Cruz, who will bring their good humor and lightness to sketches that show since the changing predictions for this year to the importance of having options to make important decisions.
