Floratta My Blue, a version inspired by Floratta Blue, led the brand to close a partnership with a series that is successful among users of the streaming platform
O Boticário innovated in the strategy for the launch of Floratta My Blue and worked on building a partnership with Netflix and the producer Shondaland, responsible for the Bridgerton series, famous for presenting new and modern perspectives on romance.
With Floratta My Blue, a version inspired by Floratta Blue, the brand proposes that people live a romance freely and in the way that makes the most sense to them.
The Floratta My Blue launch film, developed in partnership with AlmapBBO, has several details related to the series. Produced by Stink, it was filmed in São Paulo and had part of the costumes brought from collections in Spain, as a way to help compose the classic look of the production.
In addition to the video, which began airing this Monday (14), the brand promises a series of digital actions, activation with digital influencers and the unfolding of the pieces for OOH media.
Datasheet
Advertiser: O Boticario
Agency: AlmapBBDO
Title: suitors
Produto: Floratta My Blue
CCO: Luiz Sanches
Executive Creative Director: Marcelo Nogueira
Creative Director: Antonia Zobaran
Creation: Beatriz Cottet, Daniell Rezende, Renata Carignani
Audiovisual: Vera Jacinto, Diego Villas Boas, Tatiana Angelim
Attendance: Camilla Massari, Daniela Teixeira, Andressa Duo, Monique Costa,
Nickolas de Castro and Nataly Barros
Planning: Rita Almeida, Daniela Ferrari, Maria Eduarda Menezes, Giovanna Schiavon
Media: Rafaela Alves, Luana Guerra Gallizzi, Suellen Kiss Maia Barbosa, Everton Maciel dos Santos, Thiago Gonzales, Sharon Valle, Ana Carolina da Silva, Patrick Novais de Oliveira
Digital Production: Lilian Cavalini, Otávio Muniz
Image: Pict Studio
Art Buyer: Tereza Setti, Eliane Silva
Producer: Stink Films
Directed by: Larissa Zaidan and Douglas Bernardt
Digital: The Boys
Cinematography: Larissa Zaidan and Douglas Bernardt
Art Direction: Lauren Ferreira
Assistant Director: Marina Hecker
Creative/Research Assistant: Gui Ifanger
Production Director: Luciana Oppido
Figurino: Nanda Sansone e Eliza Matta
Make/Hair: Paulo Guerra
Prod. of Cast: Giovanna Rouvier
Product Location: Carlos Eduardo Lima
Product from Objects: Samir Scherer
Art Producer: Fabiano Boaretto
Executive Director: Ingrid Raszl
Executive Producer: Renata Dumont, Carolina Junqueira, Tico Cruz, Camila Martinez, Virginia Machado, Ana Gazal and Marcela Amstalden
Production Coordination: Paula Macedo, Rafa Rocha, Mariana Kerche and Amanda Grell
Postgraduate Coordination: Roberta Bruzadin and Marcela Antunes
Montador: Victor Cohen
Finisher: Larissa Lima
Post producer: DOPO
Color Grading: Osmar Jr.
Sound Producer: Cabaret
Music Production: Guilherme Azem
Composer: Guilherme Azem
Mixing: Luiz Ortega
Submission: Guilherme Azem
Assistance: Ingrid Lopes, Flávia Caparelli and Bárbara Russiano
Coordination: Verusca Garcia, Chandra Lima, Débora Mello and Carol Oliveira
Approval: Alexandre Bouza, Renata Gomide and Marcela De Masi
