Strategy reinforces the concept “We understand from the street”, developed by the company’s Estdio Criativo
99 announced that it will be the official sponsor of the street carnivals in Rio de Janeiro and Salvador with the campaign “From the streets we understand”.
During singer Lexa’s block, in the capital of Rio de Janeiro, and Banda Eva, in the city of Bahia, the company created moments of brand experience to promote 99Moto.
The strategies reinforce the campaign concept, developed by Estdio Criativo da 99. The activations were co-created together with Estalo, which was responsible for all implementation and operation.
“With this action, we want to emphasize the Brazilian DNA of 99, highlighting the relevance of 99Moto, a modality that knows Brazilians, their cities, their corners and iconic places like no other two-wheel racing intermediation service. Rio de Janeiro and Salvador had a very broad and rapid adoption of this modality, reinforcing its potential in the democratization of urban mobility”, stated Ana Verroni, Senior Director of Marketing at 99.
In both metropolises, 99 established its presence as a master sponsor through communication at strategic points with 99Moto as the protagonist, but also with actions for 99Pop.
In Rio, containers, exclusive pennants, licks, tarpaulins and waste cart banners spread across the city’s street decorations emblazoned the brand. In Salvador, the campaign was represented on circuit maps, panels, stands, boxes, stages and location signs.
