When sending the cans to waste picker cooperatives in partnership with Solos
Ambev is promoting a campaign this Carnival through AMA water. In the action, the company will have a kombi in Ibirapuera Park and will distribute 10 thousand liters of water in exchange for empty alcoholic beverage cans.
With the initiative, Ambev hopes to collect more than 20 thousand empty cans that will be sent to waste picker cooperatives in partnership with Solos, in São Paulo.
“Love a brand that was born from a cause, and at Carnival, we will continue to toast with a focus on what we believe in, generating a positive impact. We will boost our ecosystem, reinforcing that it is possible to enjoy the party in moderation and hydration”, said Mariana Belluco, director AMA marketing department.
The 360 movement aims to reinforce the message of moderation, helping people to drink more responsibly, staying hydrated during circuits, in addition to contributing to the environment and the ecosystem of collectors and street vendors.
