Sports marketing experts highlight the cross between American football and soccer
While the Kansas City Chiefs and San Francisco 49ers do not enter the field at Allegiant Stadium, in Las Vegas, for the Super Bown, next Sunday (11), brands are beginning to present campaigns for the parallel display of advertisements for this, which is one of the main moments for worldwide advertising.
The Michelob beer brand brought together Lionel Messi and actor Jason Sudeikis, who became famous playing Ted Lasso in the series of the same name. Lasso is an American football coach who ends up switching to soccer. In addition to them, who also appears as the protagonist in the video is one of the NFL’s idols, Dan Marino, former star of the NFL’s Miami Dolphins.
In the film, Messi orders a Michelob Ultra beer, but stops when the tap breaks. Later, the waitress asks if he would like a different brand of beer, but he responds by saying: No, no, no, Michelob Ultra. Later, Messi appears dribbling fans after being recognized on a beach, while waiting for a glass of the brand’s beer.
Armnio Neto, sports business specialist and founding partner of Let’s Goal, states that what draws the most attention is the cross between the two sports. For him, this is the result of a series of measures.
“a set of factors, ranging from the growth of MLS as a whole to the next World Cup being played there. Football has already entered the agenda of Americans. Brands, media, fans and consumers”, he explains.
Another sports marketing specialist and COO of Roc Nation Sports, Thiago Freitas, brings together stars from different sports, a trend that, in his words, ‘will never end’.
“The appreciation of figures who are exponents of an activity greater than the activity itself. The public wants highlights, success, whatever it may be. idols”, he points out.
