The campaign was created by Ogilvy and shows the band members holding signs with statements about the environment.
K-pop boy band BTS have teamed up with Samsung for the campaign that highlights the company’s sustainability promise.
The Ogilvy-created “Galaxy for the Planet” campaign features band members holding signs with environmental statements such as “the oceans are drowning in plastics, “marine animals are suffering” and “let’s rethink life of a product”.
The video is part of Samsung’s plans to ‘rethink’ how it does business. During the Unpacked event earlier this month, the company revealed that it is developing a new material that breathes new life into ocean plastics as they are incorporated into various devices in the Galaxy lineup.
