Signed by FCB, ‘Turnover Is Over’ seeks to present the company as an ally in retaining talent
In its new campaign, Flash did what every candidate does to get hired by companies’ human resources teams: it sent its resume. The brand mapped out the vacancies that have the highest employee turnover rate and “disguised” itself as a candidate to present all its advantages, which increase the company’s perception of value in the eyes of the employee.
The action signed by FCB Brasil created, with the help of artificial intelligence, CVs focused on vacancies identified with the highest probability of turnover.
The profiles, apparently ideal for the advertised position, are actually from Flash and, using the same CV language, tell more about the company’s history and the benefits perceived by its users according to a Flash survey, carried out in partnership with According to Offerwise, 62% of HRs believe that corporate benefits help reduce employee turnover, increasing retention.
For Leticia Rodrigues, creative director at FCB Brasil, “B2B communication is generally very rigid. That’s why we felt the need to think of something more creative, which would break away from the corporate cliché and reinforce Flash as the innovative brand that we are,” she said. .
