Campaign is the first produced by 3mais, which won the account in early 2024
Do you prefer BetSpeed Maravilha do Tlio or BetSpeed Sem Embromation do Papai Joel? This is the motto of the BetSpeed campaign signed by 3mais, debuting this week. The idea of the initiative was to transform even communication into a bet.
3mais won the account in January this year.
The campaign includes TV commercials, radio spots and OOH. A special series of digital content was also produced.
The campaign will run until April 7th, when the Carioca Football Championship ends. BetSpeed sponsors six of the twelve clubs competing in the 2024 Carioca Championship (Madureira, Volta Redonda, Sampaio Corra, Boa Vista, Audax and Portuguesa).