Campaign was developed by GUT So Paulo
OZ Delivery invaded the São Paulo Carnival with the aim of freeing consumers from trouble. A giant backpack can be found in front of port 10 in Ibirapuera Park. With several amenities for those who want to get rid of the hassle of Carnival, the space is available until the 13th, from 11am to 6pm, in the middle of one of the city’s most traditional festivities.
Revelers will be able to enter in groups of 4 or 5 people into the venue, which will have a refrigerated jet system, ensuring that revelers cool off amid the heat of the party. At the end of the experience, consumers will be able to choose between some gifts, such as: Z Delivery sunglasses, Ama water, Guaran Antarctica Zero or Pepsi.
Signed by the GUT So Paulo agency, which developed the entire creative concept, the campaign also includes a film that is on Z Delivery’s social media. In the new communication piece, a group arrives dressed up for a Carnival party at other friends’ houses with hot beer and ends up having a hard time putting it in the fridge, which is already full of things.
“We brought elements of Carnival that Brazilians love: funny costumes, celebration, a hot drink and the promotion that no one misses, the renowned 3z10”, said Juliana Utsch, creative directors at GUT So Paulo.
