Action was created by the Hoc agency and produced by Ellah Filmes
Naming rights for the Campeonato Paulista for the sixth consecutive year, Sicredi wants to show, in its new campaign, that it also plays together with the fans. The hit “No Futebol Gol. No Sicredi Show”, adapted from the classic “Pas do Futebol” by MC Guim and Emicida, which is now 10 years old, drives the commercial.
Created by the Hoc agency and produced by Ellah Filmes, the campaign features a 60″ film, with reduced versions for TV and digital, and four other 15″ films.
In a sequence of scenes that show the State of São Paulo, Sicredi takes the championship cup to all cities in São Paulo, making an allusion to the cooperative financial institution that is present throughout the State.
With the concept “No Futebol Gol. No Sicredi Show”, the campaign portrays the positive surprise that the financial institution’s account holders have about Sicredi’s service and relationship, which is based on partnership and proximity.
