In addition to blocks, the brand is present in boxes and electric trios, such as that of Claudia Leitte, in Salvador (BA)
Guaran Antarctica re-debuts at Carnival in 2024 after signing a partnership with more than 15 blocks and boxes across Brazil. At Largadinho, Claudia Leitte’s block in Salvador (BA), the brand will be present the moment the artist enters the float, for example.
In So Paulo, Monobloco already drew crowds with the enveloped trio and drums of Guaran Antarctica, last Sunday (4). The brand also has actions in several other blocks around the city. In Rio de Janeiro, the weekend is promising with Orquestra Voadora, Nosso Camarote and Camarote Arara. And in Belo Horizonte, the brand participates in activations and sponsorship of the group Quando Come Se Lambuza.
Furthermore, Guaran created a circuit to eliminate hunger during the festival. There are more than 400 activities in partnership with pizzerias, food trucks and backpackers with a genuinely Brazilian combination: pizza and Guaran Antarctica.
” It is a source of pride for the brand to return as one of the supporters of this event that is so relevant to Brazilians, bringing not only the energy and passion of Guaran to Carnival, but also all the flavor of the new Guaran Zero which, along with pizza, will be present in several blocks and cabins across Brazil”, says Juliana Grinberg, soft drinks marketing director at Ambev.